FOR IMMEDIATE RELEASE

 

Contact: Anna Baird 

262-650-1300   anna@pouredfoundations.com

 
WAUKESHA, Wisc. (January 9th, 2009)  Coello and Associates has joined forces with Concrete Interiors as the exclusive distributor of its concrete countertops.  Nick Coello started Concrete Interiors in early 2008 and is eager to grow through his partnership with Coello and Associates.  Concrete countertops are an exciting alternative to the more commonly used surfaces in our area.  These countertops offer customers a tremendous amount of flexibility, with a price that can be competitive with other solid surface options on the market.

            The custom component is what makes these countertops so appealing.  “Every top is custom made, which is ideal for individuals looking to do something different from their neighbor,” said Nick Coello of Concrete Interiors.  “The unique nature of the medium allows us to pour in things like glow-in-the dark aggregates, fiber-optics, or even personal items into the concrete for a truly specialized look.” 

            Concrete countertops aren’t just for those looking to make a bold statement.  They can also be made to look great in homes with a more traditional flare.  People with classic, yet distinguished tastes will love the opportunities concrete countertops hold.  Integrated towel bars and drain boards, as well as poured-in-place trivets add functionality, without sacrificing style.  The ability to pour these tops with ornate edge profiles also gives them a distinct advantage over other surfaces which require expensive fabrication or a skilled artist to create comparable looks. 

            Previously thought of as cold and contemporary, the color choices and different finishing techniques available make concrete countertops a great choice for both indoor and outdoor applications. One may choose a top that looks undeniably like concrete, or another that mimics the look of a variety of natural stones.  Beyond countertops, the same principles can be used to create integrated or vessel sinks, fireplace mantels, shower seats, backsplashes and more. 
            “When people think of concrete, they usually think of their driveway or garage floor and it’s hard for them to translate that into a countertop,” Coello explains.  “Then they see and feel one of our countertops and they are truly amazed.  With my family’s involvement in the business, I’ve practically got concrete flowing through my veins.  It feels great to be able to create works of art out of the same basic components used to pour basement walls.”

            Concrete countertops gained popularity on the West Coast years ago, but have not made an impact in the market in southeastern Wisconsin.  With consumer preferences continually moving towards customization, Coello and Associates sees this as a great time to introduce and share this product with the area.

            Green building advocates are also promoters of concrete countertops for several reasons.  The tops are locally made, eliminating the energy and transportation cost seen with transporting natural stone from overseas.  Plus, two of the main components are water and aggregate, both of which are environmentally friendly materials.  While the third component, Portland cement, does take a great amount of energy to produce, it can be replaced in part with recycled content to reduce its environmental impact.  Additional recycled content such as recycled glass can also be added into the concrete mix.    

            Cracking, staining, and scratching are sometimes given as disadvantages to choosing concrete countertops.  In reality, these problems are solved by choosing a knowledgeable contractor.  While hairline cracks are possible over time, they are often undetectable to the average person.  As far as staining and scratching are concerned, if sealed properly, a concrete countertop can offer stain and scratch resistance that is comparable to that of granite. 

            The design flexibility and customization options of concrete countertops are unrivaled by any other material.  These are the choice for the home of today and for that of the future.

 

Coello and Associates is a third-generation premium foundation and flatwork contractor located in Waukesha, Wisconsin.

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